#16 - Julia Dietmar

Julia Dietmar is the CEO and co-founder of Open Wardrobe. She's spent more than 20 years building products in Silicon Valley. Julia led products at Yahoo, shaped eCommerce at Walmart, and served as Chief Product Officer at Vue.ai, creating AI tools that helped global retailers rethink everything from inventory to personalization. With a computer science degree from UC Berkeley, and an MBA from INSEAD, she brings heavyweight experience to one of the fashion industry's biggest challenges.

Transcript

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Dominic Kuklawood: Hello everybody, welcome to another episode of The Ambitious Altruist.

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Dominic Kuklawood: Where we interview leaders from a diverse range of backgrounds on what they are doing to help our world.

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Dominic Kuklawood: Our guest today is Julia Dietmar. Julia, how are you doing today?

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OpenWardrobe: I'm great, thank you for having me.

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Dominic Kuklawood: My pleasure.

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Dominic Kuklawood: So, Julia is the CEO and co-founder of Open Wardrobe. She spent more than 20 years building products in Silicon Valley.

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Dominic Kuklawood: So led products at Yahoo, shaped eCommerce at Walmart, and served as Chief Product Officer at Vue.ai, creating AI tools that helped global retailers rethink everything from inventory to personalization.

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Dominic Kuklawood: With a computer science degree from UC Berkeley, and an MBA from INSEAD,

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Dominic Kuklawood: Insad, is that how they say it?

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OpenWardrobe: That's how it's pronounced, that's right, instead.

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Dominic Kuklawood: She brings heavyweight experience to one of the fashion industry's biggest challenges.

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Dominic Kuklawood: So, Julie, great to have you today. Tell us, what are you doing to help our world?

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OpenWardrobe: Thanks, Dominic. So, at Open Wardrobe, we are helping consumers, which is all of us.

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OpenWardrobe: To make, sustainable fashion choices effortlessly.

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OpenWardrobe: We have a platform that encourages mindful dressing, and we empower every… everyone who has to get dressed, which is all of us, to make choices that are both sustainable and stylish.

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OpenWardrobe: And, the bigger picture of that, what it means is we really are hoping to inspire, all of the consumers of fashion and apparel, to…

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OpenWardrobe: Make sustainable choices in a way that, helps our planet.

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OpenWardrobe: By using what they already have.

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OpenWardrobe: And when they choose to bring something new into their wardrobe, do so more mindfully, so that we reduce the carbon footprint of

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OpenWardrobe: Logistics, especially when you're buying online and then when you're returning things.

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Dominic Kuklawood: And, reducing as much as possible overproduction.

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Dominic Kuklawood: Right, yeah, the, you know, fashion and cloth is kind of a shockingly impactful industry, right? I know I have a friend who was working at a startup where they try to recycle different fibers and.

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Dominic Kuklawood: She shared some statistics that were kind of shocking in how much space it takes up in landfills and all that.

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OpenWardrobe: Yeah, annually, we throw out 11.3 million tons of textiles.

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OpenWardrobe: Every year. So, if you just think about it, and you imagine all the pictures that we see everywhere on clothing on the beach in third world countries.

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OpenWardrobe: And literally mountains and mountains of textiles being thrown out. It adds up.

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OpenWardrobe: Fashion, environmentally, if fashion was a country.

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OpenWardrobe: It would be the third largest polluter in the world.

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Dominic Kuklawood: Really?

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Dominic Kuklawood: Wow.

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Dominic Kuklawood: Wow, so how did you get into this? I'm looking at your,

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Dominic Kuklawood: your background at Yahoo and Walmart, and, you know, kind of tell me a little bit about how you ended up here.

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OpenWardrobe: Yeah, so I was a software engineer, started out as a software engineer, and then got more into product management, but stayed within technology. And, back in 2010, I was working for a startup that got acquired by Walmart. That's how I got into retail space.

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OpenWardrobe: And at Walmart, I worked with merchants across different verticals, office supplies and food and apparel. And apparel became super fascinating to me, just the problems that exist with accurate forecasting of demand, like what people would want. It's very, very difficult to predict.

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OpenWardrobe: And then I, after Walmart, I joined a company that was in secondhand clothing, so that's how I got into circular economy and more sustainable fashion, and

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OpenWardrobe: From there, I went on to work at a deep tech company that used computer vision to solve

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OpenWardrobe: Retail problems around personalization, experiences on e-commerce sites.

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OpenWardrobe: And there, 90% of our customers at the time were apparel brands.

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OpenWardrobe: And, I really started to understand all the challenges they're having with figuring out what people would want, how to… what to produce, how much of that to produce.

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OpenWardrobe: And they all wanted to understand more about the customer, so that's where IDEA was born.

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OpenWardrobe: And then, the idea was ever… always to help, the industry to reduce overproduction.

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OpenWardrobe: how to do it, there are many different ways that that could potentially be solved. We decided to focus on the consumer, and give consumer tools to be able to make better decisions when buying.

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Dominic Kuklawood: So that, you know, we all have.

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OpenWardrobe: all have a problem, a full closet, nothing to wear. So, solving that problem, and in the process, creating better signals for the industry.

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Dominic Kuklawood: So is that fashion on a consumer level? Is that… has that been a big interest of yours, too? Are you a big,

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Dominic Kuklawood: Kinda, is that a means of expression for you and how you dress?

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OpenWardrobe: Well, I mean, I always loved clothing. I can't say that I'm a fashionista, or, you know, I'm absolutely obsessed with clothes. No, I always

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OpenWardrobe: liked it, and I always liked to dress up, you know. It was always very interesting, personally, and I do believe that clothes as a tool of self-expression is very important.

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OpenWardrobe: So you can tell the world a lot about yourself without even ever opening your mouth, just by the way you dress and you look. So I think it's very, very interesting in that, in that regard. So, yes, clothing was very interesting, and then…

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OpenWardrobe: In the, just as an industry, and the issues and problems that apparel industry faces versus, let's say, books or electronics, it's very different.

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OpenWardrobe: And that was just fascinating to me.

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Dominic Kuklawood: So something before, before we started recording, we were talking about both of our families coming from the Eastern Bloc, yours from Lithuania, mine from,

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Dominic Kuklawood: former Czechoslovakian, both of our families actually escaped at a similar time in the late 80s.

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Dominic Kuklawood: Very curious, tell me, tell me a little bit about, you know, your upbringing there, and, you know, what sort of impact it may have had on where you find yourself now.

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OpenWardrobe: Yeah, so my… yeah, my family… I grew up basically between Belarus, Lithuania, and Ukraine, because part of… parts of my family were in different parts of the Soviet Union then. So yeah, I was a teenager when the family left.

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OpenWardrobe: I came to the United States, did not speak any English, it was kind of difficult with schooling, and…

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OpenWardrobe: all of that. So I got into Berkeley for computer science, and actually, it's funny because my parents were remodeling their house recently, and throwing out stuff, and my mother called me and she said, there are a bunch of your old textbooks, like, do you want them?

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OpenWardrobe: And I was just curious, like, I went and I picked them up.

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OpenWardrobe: And I saw that, I was translating. I had, like, transliteration… translations written on top of the English text, because, you know, I needed to…

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OpenWardrobe: figure out what the two books were talking about. It was, it was kind of nostalgic to look at that. But anyways, yeah, it was, it was tough, but, you know, it was, very different, very, very, very different. So, when my families left, it was still Soviet Union, right? It was the…

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OpenWardrobe: before the wall came down, it was very much an Iron Curtain. We didn't know anything about this culture, so culturally, it was shocking. But I'm sure it was much more difficult for my parents than for me and my brother, because we were in our teen years, and it was more of an adventure, so…

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OpenWardrobe: Yeah, but, it's… it's been amazing since then.

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Dominic Kuklawood: Yeah, something that came to mind when you spoke, you know, I was talking to my grandma about what things were like, you know, back then, and

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Dominic Kuklawood: One of the things she said… well, I'll say this, so I grew up, both my parents escaped, had a lot of other Czech friends who kind of left, and, you know, everyone was very much against that system, and so I always grew up believing that, you know, that communism and everything was terrible.

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Dominic Kuklawood: And so, one time I was talking to my grandma.

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Dominic Kuklawood: And I said, like, oh, Grandma, you know, I, I've heard all these stories about how bad it was, like.

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Dominic Kuklawood: I want to talk to somebody who liked it.

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Dominic Kuklawood: And she said, well Actually…

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Dominic Kuklawood: I liked it. I was like, what? No way, like, that was such a bombshell.

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Dominic Kuklawood: And I was like, why? What did you like about it? And she said a couple things that jumped out at me, and one thing that she said is.

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Dominic Kuklawood: Everybody had the same stuff. Like, nobody's clothes were nicer than everybody else's. Nobody was, like, superior to another.

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Dominic Kuklawood: And that we didn't need much, so, you know…

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Dominic Kuklawood: One, obviously back then people didn't have as many choices in what to do, but, you know, here we are in this society where clothing specifically is far overproduced and thrown away.

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Dominic Kuklawood: It's not really a question there, just, I'll throw that out there, curious what comes to your mind.

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OpenWardrobe: No, that's super interesting, because I remember when I was growing up, you're right, not a lot of choices, and I remember, so I went to school, school uniforms were mandatory for everybody.

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OpenWardrobe: And so everybody looked completely the same. And it's not like you had several different dresses on rotation. You had one dress.

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OpenWardrobe: One dress that you would wash on the weekend, and then you wear the whole week, and that would be it.

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OpenWardrobe: And, and, outside of school,

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OpenWardrobe: There was also not a lot of choice, so the self-expression came out in different ways. And by the way, we were not allowed, crazy stuff like makeup in school, or different hair color, or

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OpenWardrobe: Piercings or anything like, you know, teenagers here can do, potentially, to express themselves.

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OpenWardrobe: No, nothing like that was allowed. So yeah, in that sense, everybody was

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OpenWardrobe: equal, and pretty much the same. And I remember, my mom was always very fashionable, and she loved to get dressed up, and in terms of, choices.

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OpenWardrobe: that were available for purchase, it was pretty much non-existent. So, people who could saw, and who could, like, tailor, they were very, very popular. So everything, not everything, but a lot of things were handmade.

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OpenWardrobe: A lot of things were, completely bespoke because they were made

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OpenWardrobe: By a seamstress slash, you know.

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OpenWardrobe: tailor, stylist, you know, call her whatever you want. Those people were actually very creative, and they could make a decent living because they were providing a service that people couldn't get anywhere else.

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OpenWardrobe: And, the result of that was that I remember my grandmother She had dresses that were… decades old.

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OpenWardrobe: And she wore them, and she loved them, because they were always made very, very quality craftsmanship.

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OpenWardrobe: To her body, to her measurements. It fit perfect, like a glove.

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OpenWardrobe: And, fabrics were also a big problem, because you needed to find fabrics, but if you could find quality fabric, and you could find a seamstress who could make a dress to your measurements, that would be something that people would wear for years and years and years.

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OpenWardrobe: Nobody had huge closets.

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OpenWardrobe: Like, walk-ins… that word even did not exist. People's apartments were… were not as big as some of the walk-in closets that I've seen here, but, but everybody had, clothes that fit them, at least.

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Dominic Kuklawood: Yeah, yeah, those are different times, yeah, I remember my grandma telling me that they… she… she sewed everything.

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Dominic Kuklawood: And so, yeah, looking at the culture we live in today around clothing.

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Dominic Kuklawood: It's a question I like to ask people. Let's say, you know, you magically get the power to

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Dominic Kuklawood: Pass any law that you can think of, or any sort of…

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Dominic Kuklawood: You know, rules or regulations, in this country,

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Dominic Kuklawood: What would you pass to kind of try to solve the problems that you see?

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OpenWardrobe: Well, one thing, I actually don't even need to imagine anything. There are laws and regulations that are being passed in Europe right now.

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OpenWardrobe: around traceability of textiles and supply chain and clothing. So many European brands are now producing garments with what they call digital passports. So every garment has their own unique passport.

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OpenWardrobe: And we as consumers can scan, it's a little QR code, typically QR code, scan that QR code and understand where it was produced, which factories,

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OpenWardrobe: what was the supply chain, what materials were used, what dyes were used. So people who choose to, be sustainable in that way, like buy from brands who use good practices.

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OpenWardrobe: That already exists. I think United States and North America will probably follow soon. There will be, maybe not as strict, but there would be some sort of regulations for traceability, at least so that we know where our… we already… already those regulations exist around food, right? We know where the food comes from. The same thing will be around textiles.

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OpenWardrobe: And then, for those of us who, don't necessarily care about what kind of brands we're buying from, at least our tools, what we provide is,

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OpenWardrobe: education and tools for you to, be able to utilize what you buy. So, when it's produced, it's done, right? Like, regardless how it was produced from which materials, it's done. So now that a garment exists.

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OpenWardrobe: So, can you make that sustainable at that point?

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OpenWardrobe: And the answer is yes, if the life cycle of the garment is at least 30 wares.

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OpenWardrobe: But on average, if you think about, how we use our clothing on average, we wear them 7 times, and it's an average.

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Dominic Kuklawood: 7 on average.

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OpenWardrobe: 7 on average.

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Dominic Kuklawood: And we need to wear it at least 30.

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OpenWardrobe: So…

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Dominic Kuklawood: That's insane. 7 times for a piece of clothing?

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OpenWardrobe: Yeah, because if you think about how… I mean, men are better at that, typically.

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OpenWardrobe: Women, and especially younger generation, everything that's been,

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OpenWardrobe: In the media, in social media especially, the focus has been on newness.

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OpenWardrobe: Get something new, you cannot be seen in the same dress twice, and so on and so forth.

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OpenWardrobe: Instead of quality, right? So if we put the focus on quality instead of newness, and show people that, if you buy something that fits you like a glove.

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OpenWardrobe: fits your body, fits your personality, fits your hair color, whatever that is, right? It just fits you, and you can wear it in many different ways.

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OpenWardrobe: 30 is not such a huge number.

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OpenWardrobe: And then, if it needs to be altered, you lost weight, you gained weight, something happened, it needs to be altered or repaired.

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OpenWardrobe: Easy ways. So we have, we have a integration with Alterations and Repair Service that makes it super easy. You just… we give you a shipping label, it's a free shipping both ways.

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OpenWardrobe: You just tell us what you need, and it's all done for you.

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Dominic Kuklawood: And if, if…

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OpenWardrobe: The item's job is done for you.

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OpenWardrobe: But it's still in the good quality. We have integrations with resale platforms. Just one button click, everything is done for you, you just send it to a secondhand platform for, for selling. So it's really,

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OpenWardrobe: It's… the tools that we've designed are really designed just to be able to help you extend the life of the clothes you already have, and not throw it out, and so it does not end up on landfill for as long as possible. Eventually, it probably will.

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Dominic Kuklawood: Yeah, that's really cool. So the,

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Dominic Kuklawood: So tell me more about that. Tell me more about the user experience while we're on that note. You know, somebody comes on your website, tell me about your kind of ideal customer, what their experience is like from joining to, you know, spending a lot of time on there.

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OpenWardrobe: Yeah, so, typically, there are two ways to start. The most popular way is digitize your closet. So what it means is you just, you take pictures of your clothes.

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OpenWardrobe: Or you download your online purchases, we make it super easy. You can… there are many different methods, but it's actually kind of funny, we have millions and millions of items that's been uploaded on our platform, and 93% of them are people actually taking pictures of their clothes.

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OpenWardrobe: So you take pictures of your clothes, everything else is done for you. All you need to do is upload a picture. We categorize it, we extract all attributes, you know, colors, and so that you can filter by it, and you can search by it.

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OpenWardrobe: And you can enter additional information, like, for example, brand, we cannot always recognize the brand, or most often we cannot.

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OpenWardrobe: We don't know how much you bought it for, so if you want to enter purchase price so that you can track all kinds of statistics around it, you enter that. But everything else is super easy.

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OpenWardrobe: Then, and then you plan outfits and you track wares.

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OpenWardrobe: And then we provide very comprehensive statistics that you can not just see what's in your closet by color, by category, by patterns and whatnot, but also track your clothing utilization, so what you wear, what you don't wear.

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OpenWardrobe: You see it very, clearly.

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OpenWardrobe: Things you don't wear, you can send to resale, for example.

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OpenWardrobe: Very, very easily. And you can track things like, oh, I spent most of, my budget for my, my closet, I spend on this category, but that's the category that I wear the least, so maybe I need to rethink on how

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OpenWardrobe: So, all kinds of statistics that some people…

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OpenWardrobe: care about. Some people are obsessed about cost per wear, because if you buy something for $100 and you wear it 100 times, it's only a dollar per wear.

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Dominic Kuklawood: Right? But if you buy something for $100 and you don't wear it, or you just wore it once.

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OpenWardrobe: It's an expensive item. So it's, it's kind of easy to see, how you, how you are using what you own. So that's one way. And then, of course, there are all kinds of interesting things you can.

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OpenWardrobe: Open your closet to your friend, or to your stylist, they can style you, and all that great stuff.

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OpenWardrobe: The other way that people can start using it is if they…

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OpenWardrobe: don't want to digitize, or don't want to digitize yet, we have a product that kind of helps you understand more about you and what suits you.

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OpenWardrobe: So it's called Style Blueprint, and you go in, and you answer a few questions, takes about 5 minutes.

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OpenWardrobe: And then we give you… Kind of your best colors, your best silhouettes.

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OpenWardrobe: And, brands that suit your style personality. So when you choose to buy something.

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OpenWardrobe: You kind of have this information up front, and you're trying… not trying to fit into something that your friend's friend looks good in, you're trying to fit into something that will work on you. And then when you order it online, especially when you're shopping, and then when you buy it, you are less likely to return it, which, again, helps the planet.

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OpenWardrobe: And then, if you do digitize your closet, and you do go through that service, both things, then, we have a,

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OpenWardrobe: Super cool tool. It's a browser extension. When you, shop or browse any e-commerce site.

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OpenWardrobe: you access your digital wardrobe and our AI through that browser extension. So, let's say you are on Macy's.com, Nordstrom.com, H&M, whatever site you typically shop on. You look at a sweater that you like, and you can do a couple of things. You can say, does it suit me?

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OpenWardrobe: And it will say yes or no, or maybe, and then style and tips on how to make it work. You can say, show me how I could wear it with clothes I already own.

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OpenWardrobe: So it'll take that picture of that garment that you're looking at.

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OpenWardrobe: And start combining it with, items from your digital wardrobe, and throw out all kinds of ideas for you, so that you can visualize, oh, I will be able to wear this 30 times, so… and it will make me look good, so yes, let's buy it. Or maybe, no, let's not buy it, because…

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OpenWardrobe: It's not great.

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Dominic Kuklawood: Yeah.

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Dominic Kuklawood: Wow.

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Dominic Kuklawood: Yeah, it really is, so it's like the one-stop, just a complete service for somebody who wants to lessen the impact of

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Dominic Kuklawood: They're fashioned on the planet, right?

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OpenWardrobe: That's correct.

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Dominic Kuklawood: That's so cool. I always love to see, you know, like, the meshing of worlds, like, bringing in all your experience from… as a programmer, and having worked at a big retailer, and…

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Dominic Kuklawood: You know, bringing it to,

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Dominic Kuklawood: you know, the world of sustainability, right? And…

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Dominic Kuklawood: Personalizing the experience of a customer.

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Dominic Kuklawood: So, so how is, what are… what are…

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Dominic Kuklawood: Do you have a relationship with, you know, My Open Wardrobe and, let's say Macy's, or the big retailers?

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Dominic Kuklawood: Are you in communication with them, or do you have any partnerships, or what's sort of the relationship like, or what are their thoughts on it, if you've interacted?

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OpenWardrobe: Yes, so, no, not yet. We don't have relationships with retailers or brands yet.

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OpenWardrobe: It's coming. So the relationships that we've built are with services that kind of complete our ecosystem.

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OpenWardrobe: So currently, we have a partnership with Poshmark, which helps us to resell or send items to their platform for resale. And then we have a partnership with a company that provides alterations and repair services, and just ensures the quality and consistency of the service.

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OpenWardrobe: But, yes, that's the dream, to work with brands and retailers, and really help them, with, lessening their returns, from online.

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OpenWardrobe: Online purchases, and helping them, provide the service to their customers.

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OpenWardrobe: So that customers can shop more mindfully. Basically, what we offer through our browser extension can be offered directly through the site.

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Dominic Kuklawood: Yeah.

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Dominic Kuklawood: Yeah, it's interesting, right, finding the,

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Dominic Kuklawood: you know, finding where there's, harmony with their interests versus not, right? So, so it's obviously in the interest. Let's say you have a corporation that's just trying to make more money.

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Dominic Kuklawood: Obviously, they'll want to lessen returns.

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Dominic Kuklawood: But, on the same point, they may want people to buy more clothing than they need, right?

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OpenWardrobe: Or, you know, they may be interested in.

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Dominic Kuklawood: Fast fashion and just selling more.

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Dominic Kuklawood: Yeah, curious, curious your thoughts on that, you know, and how… How do you see that?

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OpenWardrobe: Well, I mean, if you look at business of a retailer, from their point of view, so their goal is to sell more.

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OpenWardrobe: More of things that we maybe don't necessarily need.

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OpenWardrobe: Right? So, and… and that's normal. I mean, that's their business, that's why they exist. They need to sell stuff.

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OpenWardrobe: So then the question becomes, okay, so, they need to sell stuff. We want to buy, potentially, if we want to be sustainable, maybe less stuff, or better stuff.

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OpenWardrobe: Or things that we're actually going to use.

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OpenWardrobe: So how can we, and we, in this case being Open Wardrobe, can help that retailer provide the same service which, will

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OpenWardrobe: make the consumer kind of stop and think for a second. Do I really need this? How this will work with everything I have?

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OpenWardrobe: And am I going to use it and love it for years to come?

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OpenWardrobe: Which, on one hand, you can think, oh, if I stop and think that maybe I'm not gonna buy.

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OpenWardrobe: Right? But then, if I buy, I will… if I buy mindfully, I'm much less likely to return that item.

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OpenWardrobe: So then what, the, it's kind of a circle, right? Becomes then, I buy something and I wear it.

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OpenWardrobe: I send this signal to the brand that I wore it, I did not return it, I loved it.

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OpenWardrobe: If I… if my closet is well-curated, and I love everything, and I wear everything in it.

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OpenWardrobe: then I am less likely to buy on impulse, because I have nothing to wear.

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Dominic Kuklawood: Right.

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OpenWardrobe: If I don't buy on impulse…

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OpenWardrobe: Then the signal is, oh, we're selling, exactly what we're producing.

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OpenWardrobe: If I'm buying on impulse and either returning this, or I am not wearing this, right, and I continue buying on impulse, then the signal to the industry is, oh, there's lots of demand, we need to produce more.

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OpenWardrobe: So it kind of becomes the signals that we are sending to the industry through our purchases and our behaviors.

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OpenWardrobe: are giving them this data about, do we need to produce more? Do we need to produce different stuff, or maybe we produce less.

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OpenWardrobe: of the correct stuff, which is super difficult. It's not easy at all. This is kind of utopia, right? But in ideal world, they produce exactly the amount that people need to buy, and exactly what people need to buy, and they don't have to discount it.

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OpenWardrobe: So their profits are actually better, because they're not overproducing, they're not spending costs on that, and they're not incurring costs on discarding what they did not sell, and it becomes kind of the ideal situation.

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OpenWardrobe: That will probably never happen, but we can help. We can help with our behavior.

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Dominic Kuklawood: Yeah, that's interesting. Things must be moving that way, right, with online shopping and, you know, increasingly computer-automated manufacturing, like…

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Dominic Kuklawood: It's becoming less and less that a producer will just have to make a bunch of things and ship them to the store, and then people go. You know, the consumer is getting more and more directly connected to

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Dominic Kuklawood: The production, right?

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OpenWardrobe: I mean, yeah, not… I mean, not directly connected to the production, but they're more directly… they're sending more direct signals.

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OpenWardrobe: to the manufacturers that they can be used to better plan their assortment and inventory. Yeah, let's put it that way.

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Dominic Kuklawood: Yeah, yeah.

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Dominic Kuklawood: Very cool. So, so tell me, you know, tell me a bit about the vision. Tell me, you know, if things go, just about as well as you could imagine in the next, you know, 3 to 5 years, what's, what's happened? Where do you find yourself?

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OpenWardrobe: Yeah, so we'll be integrated with every fashion brand and retailer, and through our services, they'll be able to provide better service, better way of selling their garments to their customers. So that's kind of the ideal situation.

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OpenWardrobe: So yeah, I mean, right now, we're still focused on tools for consumers.

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OpenWardrobe: We're expanding, offering it within our browser extensions, so does it suit me? And the next one is gonna be, should I buy it? Because it's two different questions. If you already have 5 items that are similar to what you're looking at, maybe you should not buy it.

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OpenWardrobe: So just, again, kind of tools to help you make better decisions on how to… how you use what you own, and how do you add

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OpenWardrobe: To your wardrobe.

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Dominic Kuklawood: Yeah, and so how has the creation of this affected your own…

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Dominic Kuklawood: You know, fashion purchasing, tell me a bit about, you know, how you find your own clothes, and how that's changed as you built this out.

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OpenWardrobe: Yeah, so I don't buy nearly as much as I used to.

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OpenWardrobe: I used to buy,

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OpenWardrobe: something almost every week, if not more often. It's… and I had a typical full closet, nothing to wear problem.

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OpenWardrobe: I still have that problem.

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OpenWardrobe: But, my wardrobe is much better curated. My problem is not necessarily that I have nothing to wear, my problem is that it's such a mess, I cannot find it.

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OpenWardrobe: So that is, on my personal to-do list, I need to redo my physical closet. But my digital wardrobe is well organized, and everything that's in it, I wear everything, and I love everything. So I still buy new things, of course, but, instead of, like, one…

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OpenWardrobe: A week, or maybe a couple a week, it's reduced to maybe one every two months.

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OpenWardrobe: So it's, it's definitely much less, maybe 5, 6 a year.

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OpenWardrobe: So, yeah, it's, it's much easier on my credit card, I have to tell you that.

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Dominic Kuklawood: Yeah.

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Dominic Kuklawood: Amazing, anything else you want to share? Anything else, you'd want listeners to know?

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OpenWardrobe: Well, the only… the only thing I want, people to take away from this is that the… we… our goal is… is definitely help with sustainable and mindful dressing.

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OpenWardrobe: But the tools can be applied to anybody. If you just want to be organized, or you want to cure your shopping addiction.

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Dominic Kuklawood: Or, you just want to move to a smaller place with a smaller closet.

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OpenWardrobe: We have tools for all of that, so it's, it's very easy to be mindful when getting dressed.

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OpenWardrobe: If you choose to do so.

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Dominic Kuklawood: Amazing.

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Dominic Kuklawood: Amazing. Well, very interesting. So, Julia, thank you so much for coming on. Really, really fascinating,

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Dominic Kuklawood: How you've built what you've built, and…

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Dominic Kuklawood: You know, thank you for using your…

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Dominic Kuklawood: elite skill set to… to do something good. You know, there's… there's a lot of people who…

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Dominic Kuklawood: I hear a lot of people,

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Dominic Kuklawood: Complaining about how certain things need to change, but it's always refreshing to…

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Dominic Kuklawood: To talk to someone who's found a way to do something about it.

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OpenWardrobe: Thank you, appreciate it.

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Dominic Kuklawood: So how can people, reach you? How can people, utilize the service, if anybody wants to check out what you're working on?

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OpenWardrobe: Yeah, if you want to check out our website, it's www.openwardrobe.co.

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OpenWardrobe: It's .co, not .com.

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Dominic Kuklawood: Hmm.

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OpenWardrobe: And you can sign up for the service right there, you can download the mobile app, or you can use our web app. Most of the information is on the website.

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OpenWardrobe: And, there's a contact information, so I read every email. If you choose to contact me, ask questions, or just to chat, I read every email.

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Dominic Kuklawood: Yeah.

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Dominic Kuklawood: Very cool. Well, I got a couple people in mind who I think would be interested in what you're doing.

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Dominic Kuklawood: Julia, thank you so much for coming on, and thank you for what you do.

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OpenWardrobe: Thank you. Thanks, Dominic.

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OpenWardrobe: Bye.